Offers plan, for Mike and Nick
Black Friday: a free SPMD‑99, not a price cut
A recommendation for 24 November to 15 December. Nick and his team make the calls and press send.
The recommendation
- A free SPMD-99 with BROQ or NMN-99, not a price cut, 24 November to 1 December and Green Monday, 14 December.
- Subscribers on two or more products and our 119 top customers get a free SPMD-99 in their next box.
- BROQ 15% off on Amazon and in TikTok Shop's Black Friday sale.
- No BROQ pay-up-front deal outside Black Friday this year (Mike's rule).
Due this week
Each goes ahead as shown unless someone says otherwise.
- Mon 19 Oct: Nick's notes to the 4 BROQ 12-month plans ending 2 to 9 November: $711.36, no gift.
- Tue 20 Oct: Amazon deal submissions close. Default: yes, BROQ 15% Prime Exclusive, by Nick's team.
- Wed 21 Oct: TikTok Shop Black Friday sign-up (review can take 14 business days). Default: yes, BROQ up to 25% off (above that, only the Longevity Stack), by Nick's team.
The calendar
| When | What happens |
|---|---|
| 20 and 21 Oct | Amazon deal submitted; TikTok Shop sign-up. |
| Mon 2 Nov | The site offer is settled. NMN-99 and SPMD-99 stock counted. A two-week test on our own site starts: the bundle page against the product page, at normal prices. |
| 11 to 30 Nov | TikTok Shop's Black Friday sale (their approval by Tue 10 Nov). |
| Mon 16 Nov | Sale page ready, with a link for each bundle that puts the gift in the cart (Nick's team), and a speed check. The Meta sale ads built. |
| Tue 24 Nov | Top customers get early access. Nick's $456 BROQ upgrade can go out from today. |
| Wed 25 Nov | Subscribers and the early-bird list get early access. Thursday 26, Thanksgiving, one soft send. |
| Fri 27 Nov | Open to everyone: site, email, Meta at $2,000 a day, Amazon deal. |
| Mon 30 Nov | Cyber Monday. |
| Tue 1 Dec | Last call; ends 11:59pm Pacific. |
| Mon 14 Dec | Green Monday: the same bundles for one day, never deeper. |
| Tue 15 Dec | Last day to order for Christmas delivery (ships Wednesday 16 by USPS). |
| 27 to 30 Dec | No year-end offer, unless Mike extends his ask (decided by Mon 7 Dec). |
The offer
BROQ or NMN-99 in the cart adds a free SPMD-99. One-time orders get the bottle in the box. Monthly plans get it in the second box, which rewards staying: 43 of our last 102 cancelled subscriptions came after the first box. Buyers are told that up front.
| Bundle | One-time price | We keep, before ads | A price cut of the same size keeps |
|---|---|---|---|
| BROQ + free SPMD-99 | $76 + $7 shipping | $41.14 | $24.70 |
| BROQ + NMN-99 + free SPMD-99 | $139 | $77.18 | $55.35 |
| NMN-99 + free SPMD-99 | $63 + $7 shipping | $30.67 | $16.13 |
"We keep" is after product cost, shipping and card fees, at the new BROQ batch. That's why a gift beats a discount: the customer gets the same value and we keep far more of each order.
The rules that come with it
- The gift combines with subscription and 12-month prices and the $10 all-three discount, but not with the pop-up's 15% welcome code or any other code. The pop-up stays on.
- A new monthly plan qualifies only if the person has no active subscription to that product and hasn't cancelled one in the last 60 days, so nobody cancels and restarts for the bottle.
- 12-month NMN-99 or SPMD-99 plans get two free bottles, and existing customers and subscribers see the 12-month plans first. New customers from Meta see the bundle first, with the 12-month plan beside it.
- No "ALL 3" product is made. The $139 bundle is a one-time cart result, only from 24 November to 1 December and on Green Monday.
Subscribers and top customers
- They get it first: top customers on Tuesday 24 November, subscribers on Wednesday 25. In the sale, subscribers get the early-access email and the last call only.
- What they get instead. The one-time bundles cost less than SPMD-99 pairs and all three on subscription ($83 against $102 a month for BROQ and SPMD-99). So every subscriber on two or more products, and the 119 top customers, get a free SPMD-99 in their next box, and their emails say plainly what the bundles are. That's up to 278 people and about $2,900.
- Subscribers who stock up are offered a skipped box, so they aren't buried in product.
- On opus.life and in email, the only public prices below a subscriber's own are the one-time bundles (for those holding SPMD-99 with another product) and the standing 12-month plans. Any subscriber can take the gift on a one-time order or a new product's plan in the window. TikTok and Amazon prices differ and never appear in email. Active subscribers are kept out of the Meta sale ads.
BROQ renewals and Nick's upgrade
Mike's rule: "BROQ stays out of every pay-up-front discount through December 31, 2026. Black Friday can discount BROQ normally." So:
- The 4 plans ending 2 to 9 November: a personal note from Nick on Monday 19 October at $711.36, no gift, with three choices: 12 months, monthly at $64.60, or the sale bundle in its window.
- The 5 ending 23 November to 1 December: a note on Monday 9 November. Renewing inside the Black Friday window brings the free SPMD-99, nothing more.
- The 12 ending 19 December to 14 February: no gift in December; from 1 January, the free bottle.
- Nick's $456 upgrade from 12 to 24 months is 36% below $711.36, so it goes out inside the Black Friday window.
Where it runs
Meta
A separate sale campaign from 27 November to 1 December, two bundles (BROQ + SPMD-99, and BROQ + NMN-99), each ad going straight to its own bundle page with the gift already in the cart. The bundles need $2.05 of new-customer sales per $1 of ads to break even, against $1.88 for the same orders without the gift ($1.99 at today's BROQ cost), so the sale campaign needs its own rules at the new number from 27 November. NMN-99 + SPMD-99 isn't shown to people who don't know us yet: NMN-99 and SPMD-99 have only 4 and 2 Amazon ratings.
TikTok Shop
BROQ at TikTok's minimum, up to 25% off, plus the Longevity Stack. On its own it doesn't pay: at 20% off BROQ needs 1.93 to 2.22 times its usual sales just to break even. It pays only when TikTok's lift in sales elsewhere (Mike's rule of thumb) is counted. Recommended anyway. One thing to check, not confirmed publicly: a deep price may become the floor TikTok expects us to beat in its next sale. Nick's team checks that in Seller Center.
Amazon
BROQ only, 15% off. At last year's Black Friday lift (1.42 times normal sales) the deal comes out a little ahead ($100 to $360); with no lift it's about $1,200 to $1,400 short. Recommended because Mike's plan turns BROQ's Amazon ads on that week, and the deal is what those ads sell. No NMN-99 or SPMD-99 deals: too few reviews yet. Prime Exclusive deals reportedly carry no deal fee; Nick's team confirms in Seller Central. This assumes Amazon's warehouse holds the new BROQ batch by 27 November; if it still holds today's batch and Prime Exclusive is refused, no deal, ads only.
Stock and cash
- BROQ is covered. Today's batch runs out about 25 November, and the new 10,000 sell only after it.
- SPMD-99 gifts: about 470 to 610 bottles. Stock on hand wasn't in any file, so NMN-99 and SPMD-99 get counted by Monday 2 November. If SPMD-99 runs down to its safety stock, the gift stops for new orders, and anyone already promised a bottle that can't ship hears first, with a choice.
- Cash: the gifts cost about $5,000 to $6,400, paid to Stan. 12-month plans bring in about $12,900 to $25,200 up front before Huntington's $12,920 on 15 December. The tightest day, about 5 November, comes before any sale.
What it should bring
| Line | Sales | Left after costs |
|---|---|---|
| Email, Black Friday to Cyber Monday | $7,600 to $18,400 | $3,500 to $8,400 |
| Meta, new customers ($10,000 of ads) | $20,500 to $30,700 | $0 to $5,000, after ads |
| Amazon, BROQ 15% | $7,800 to $11,100 | $1,400 short to $100 |
| TikTok Shop, BROQ 20% | $5,300 to $10,600 | $1,300 short to $100 short |
| BROQ renewals, 9 by 15 Dec | $1,900 to $2,600 | $900 to $1,300 |
| Green Monday email | $800 to $2,300 | $300 to $1,000 |
| Next-box gifts to subscribers and top customers | none | $2,900 cost |
The money is in email and the bundles. Amazon runs from a $1,400 loss to break-even. TikTok loses a little on its own and pays only through the sales it brings elsewhere. The next-box gift is what we give subscribers for the bundles costing less than their plans. Email figures are what Klaviyo credits to email, so some of those orders would have happened anyway.
What needs deciding, and when
| Due | Decision | Goes ahead as |
|---|---|---|
| Mon 19 Oct | Notes to the 4 renewals ending 2 to 9 Nov | $711.36, no gift, three choices |
| Tue 20 Oct | Amazon deal | Yes, BROQ 15% Prime Exclusive |
| Wed 21 Oct | TikTok Shop Black Friday sign-up | Yes, BROQ up to 25% off |
| Mon 2 Nov | Site offer, stock count, subscriber count | The gift bundles above |
| Mon 9 Nov | Notes to the 5 renewals ending 23 Nov to 1 Dec | Normal price; the gift if they renew in the window |
| Mon 16 Nov | Sale page, links, Meta sale campaign | Yes; the page that won the test gets the traffic |
| Mon 7 Dec | A year-end offer, 27 to 30 Dec (last year's made $16,420 from email) | No offer unless Mike extends his ask |
| Mon 7 Dec | January and February BROQ renewals | The free SPMD-99 from 1 January, no prepay discount |
Recorded for Mike, not in the plan: an ad campaign selling the new products to past BROQ buyers (Faris; it would break the rule that ad returns count new customers only), a 90-day prepaid plan (Sharma, a January question), and a second gift on two-product orders (Shaikh).
How this was done
Read only: nothing in Klaviyo, Shopify, opus.life, Amazon, TikTok or Meta was changed. A facts packet (prices, costs, last year's offers, channel terms checked with Perplexity on 16 October), the experts in our knowledge bases, then a plan with every figure from one script. Seven experts reviewed it as separate agents arguing from their own records (Nik Sharma, Andrew Faris, Ash Melwani, Ezra Firestone, Umar Shaikh, Eli Weiss, Chase Dimond; average 7.1 out of 10), with a numbers check and a rules check. All seven backed the free bottle over a price cut, and all seven caught the same mistake, a BROQ renewal gift against Mike's rule, now fixed. Two fix passes, each followed by a regression check, then a review of this page.
The full plan, for Nick's team's Claude: MARKETING AREAS/EMAIL MARKETING/KLAVIYO REVIEW/offers/offers-plan.md.